Therefore, knowing the competition and planning correctly is essential for the success of your digital marketing strategy.
This is because, if you leave everything to the last minute, you may forget some detail that can make all the difference to the success of an action.
But to get ahead of the competition so that no one can defect in your strategy, you need to do digital marketing planning in advance.
This means that, as we are almost at the end of the year, it is time to think about how your company will act in 2023.
And to help you with this task, we have gathered here the top 5 trends for strategic digital marketing planning for the coming year. Come on?
Make sure your business has everything it needs to rock in 2023
Before getting to know the trends for strategic marketing planning in 2023, you first need to take stock of what your latest actions have been.
And more than that, one of the ways to know how to draw up a marketing plan is also to study the scenario in which you are inserted.
The good news is that we will help you do this analysis. So, to do your homework before making new investments, check out the next topic.
Research advanced business planning strategies
The year is almost over and it’s time to start being alert for 2023, which promises to bring in much more business, isn’t it?
Therefore, it is necessary to start your research on how to draw up a marketing plan to arrive with everything in the following year.
For starters, can you remember what your customers’ objections are?
Or what products and services do you sell and how is the sales process practiced within your company?
These and other questions should be part of your strategic digital marketing planning.
This is because this is a way of outlining new actions to increase sales of your products and services and to have autonomy from the sector in which you operate.
To do so, try to implement training for the sales team, as well as having communication strategies – written and oral – suitable for your consumer.
Thus, you will optimize actions that are already giving results, improve those whose performance is still lacking so that your company can grow.
Bet on the main techniques in your digital marketing planning
Digital Marketing has established itself as one of the best methodologies to promote the dissemination of products and services, as well as to win new customers for several companies.
But other companies also practice strategies of this type to improve their results, so it is necessary to be prepared for the battle.
In this way, to stand out from the competition, it is important to keep an eye on some trends to know how to do marketing planning, of which we can highlight:
- SEO ( Search Engine Optimization );
- Blog posts and Landing Pages;
- Rich materials (eBooks, whitepapers, infographics, etc.);
- Videos on social networks;
- Webinars with lectures broadcast live.
In addition to these trends, other very interesting strategies for your strategic marketing planning are:
- Facebook Ads;
- Instagram Ads;
- LinkedIn Ads;
- Google Ads;
- YouTube Ads;
- WhatsApp Marketing.
The difference between these and the others mentioned above is that they are paid and, therefore, you will need to make investments within your digital marketing planning.
Evaluate the results of the last years
Being in constant contact with the entire sales team is essential to set the goals you want to achieve.
At the same time, try not to reject anyone’s help, always remembering the importance of involving all employees in meeting the goals of a strategic marketing plan.
Finally, evaluate the sales results achieved in recent years, to find out if all actions are really effective.
Thus, you can optimize your digital marketing planning and work to improve your results.
Watch market behavior
Always keeping your eyes open for the behavior of your customers and competitors is necessary to know how to do marketing planning.
This is because with this, you can observe market opportunities to develop the differential that will make your company stand out.
Also, see how your competitors communicate with the public. Identifying gaps is essential to win over that client who may be on the fence.
Discover the main trends for 2023 in Digital Marketing
At every moment we witness new technological advances that enable new ways of doing business.
In addition, consumer behavior is also constantly evolving, which forces you to be aware of trends to stay in the fight in the market.
And to help you with strategic marketing planning for 2023 so that you can get ahead of the competition, we are going to present the top 5 trends below.
1. Know the demographic profile of each channel
One of the main intentions that should move your digital marketing planning must be the correct direction of your actions , and this involves recognizing the demographic profile of each communication channel.
This means knowing basic data about the people who use each platform the most, such as:
- Marital status;
To do so, do research and even try to talk to your audience to understand who these people are.
With this, you will be able to create more attractive and relevant actions, increasing your chances of success.
2. Start using the Chatbot
Chatbot technology is making waves and promises to be a big trend for you to include in your digital marketing planning.
This is because it becomes a facilitator for users to navigate within your company’s website or blog and even increase your conversion rate.
Furthermore, it is possible to have a much more personalized relationship to treat all visitors better, increasing the conversion rate of leads (potential customers).
By betting on the Chatbot, your brand will certainly be seen by others as one that knows how to draw up a marketing plan.
3. Invest in video production
Do you really want to learn how to do digital marketing planning? Then include videos in your strategy.
That’s because YouTube has become very popular since its inception, reaching around 1.9 billion monthly active users.
In addition, materials in audiovisual format are easier to understand, optimizing the education of your leads.
Therefore, focusing on video editing and image capture training can be a differential for your strategic marketing planning in 2023.
But remember that this is not just true of YouTube, as Instagram, Facebook and LinkedIn are social networks that deserve to have videos shared frequently, always depending on the best time of publication.
4. Create relevant content
Content will never go out of style, especially now when companies are frequently researching how to do marketing planning.
Therefore, creating extremely relevant and useful content for your audience is a trend for strategic marketing planning.
This is because they start to add value to all consumers, who will start to think that their products and services are the best on the market.
In addition, knowledge is the basis of everything and, when you pass this on to your leads, they see you as a reference in the sector.
Therefore, the tip is to use all types of formats for content, such as:
The fundamental thing is to use creativity! So, if you play!
5. Trigger email marketing
Email marketing is one of the trends capable of answering the question “ how to do digital marketing planning? 🇧🇷
This is because although it is not new, this is still one of the best 1×1 communication channels with all consumers.
But for your strategy to be successful, it is important to trigger campaigns for products or services with messages with relevant content.
Also, don’t abuse and send multiple emails in a row. In order not to become an inconvenient contact, bet on an automation tool to create assertive flows.